“We all have a role to play in taking care of nature so that nature can take care of us.” And so broadcasters in this light are not exempted.
It is definitely known that broadcasters are individuals who work in either radio or television as they are responsible for passing along pertinent information. They can also deal in a variety of subjects such as news, music, entertainment and more.
But at this juncture, the broadcasters were able to break away from their broadcasting board works and spearhead a different and worthwhile undertaking of tree planting. It is so wonderful that at the same time, Mirriam Webster dictionary defines “broadcast” as a means to sow over a wide area, especially by hand. And it is just proper that the Kapisanan ng mga Broadkaster ng Pilipinas (KBP) merged “broadcasting” and “tree planting” to come up with a creative project “Oplan Broadcastreeing”.
OPLAN BROADCASTREEING
A project “Oplan Broadcastreeing” is designed to address the growing problem on environmental destruction and as broadcasters’ way of supporting the government, particularly on its National Greening Program (NGP) embodied in Executive Order No. 28, a priority program of President Benigno S Aquino III.
In Isabela, Kapisanan ng mga Broadkaster ng Pilipinas (KBP) provincial chapter President Alvin M. Alivia directed the said project, in collaboration with the Department of Environment and Natural Resources (DENR), Military, Philippine National Police, volunteer student planters and other groups associated with KBP.
What makes the project more significant is the day it was implemented. In the aftermath of the devastation brought about by the typhoon Pedring and Quiel, the country’s broadcasters turned themselves into environment warriors with a nationwide, simultaneous tree-planting activity. As members of the Kapisanan ng mga Broadkaster ng Pilipinas (KBP), they braved the stormy weather and pushed through with “Oplan Broadcastreeing” planting a thousand tree seedlings.
They braved their way to show love to nature and to show their commitment to protect the nature. They were able to put into action their mission of contributing in their environmental concern advocacy.
WHAT’S NEXT?
After they’ve worked so hard to get their tree in the ground, what’s next? A tree correctly planted and well cared for will provide many benefit for years to come. Though trees grow on their own, they do need a lot of care and concern initially. It will only cause a loss of time and effort when the trees planted will have an undesirable results. And we are very sure that the broadcasters’ project includes nurturing the tree seedlings they planted. There is a need to ensure the sustainability and survival of the planted trees.
MAKING THE DIFFERENCE
Environmental protection is regarded as the most pressing social responsibility. The task of environment protection is a universal responsibility of all of us. So it is relevant that broadcasters took personal responsibility for the care of the environment. It is very significant that they took action so that they'll be able to pass on something to the next generation.
We are at this point in time of desperate need for action to protect our natural resources. And it is more common to hear that part of what we can actually do to help is to plant a tree. It seems like such a simple thing to do. But the truth is; every tree makes a difference to better the earth.
Trees have always played an important part in people's lives, from providing shade and maintaining the beauty of the place. With the trees planted now by the broadcasters, they are giving the future generations the chance to enjoy, too, the beauty of the flowering and fruit bearing trees.
And trees are not just a beautiful creature standing among the many places of this world. It is very essential that directly ensures our survival. Yes, planting trees save lives. And so the broadcasters save lives. Every tree makes a difference. That means every broadcaster who planted a tree also made that difference.
In this way, the broadcasters are making an important gesture to the world in demonstrating their global concern and at the same time making their own little but significant, contribution to the protection of nature.
