Our warm felicitations to KALIKASAN UPDATES of DENR PENRO Isabela on its 13th anniversary issue! It is noteworthy that PENRO Isabela has sustained the publication of KALIKASAN UPDATES for more than a decade to perform its development communication and public relations functions. Just like any corporate communication tool and being more than a mouthpiece of its agency, a publication like KALIKASAN is a knowledge provider to its various readers – government offices, local government units, business and industry, and civil society – the academe, NGOs, church, and the public at large. It can re-align their orientation, influence their perspectives and shape their values and attitudes regarding the environment. It is imperative that it delivers correct environmental information at the right time. When, for instance, that time says “Isabela rise, join hands to protect the environment and conserve its precious biodiversity”, it must make that CALL! LOUD AND CLEAR!
One such time is NOW – just when Isabela has already woken to the reality of illegal logging happening in the Northern Sierra Madre Nature Park and is recovering from the devastations caused by the recent natural calamities and other extreme weather conditions.
This is a major challenge for KALIKASAN and I have no doubt that it can meet the challenge. It must. CARRY ON!
Perla A. Visorro
President/CEO
Cagayan Valley Partners in People Development
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