Tuesday, November 24, 2009

PIA Director Purita Licas (message)


To the editorial staff of “Kalikasan Updates,” congratulation for surviving 13 years of pressures that may have been brought about by concerns on the environment, specifically on the popular issue on long-range structural change in the earth’s ecology.

You have played vital role in advocating environmental protection so that the people become not only aware but also concerned and accordingly, act so that everyone becomes partner towards that end.

I commend you for maintaining the Kalikasan Updates as a tool for dissemination and thus, opening the hearts and minds of the people to the realities of the present global environmental phenomenon.

I am with you in advocating moral responsibility to the public to ensure that the future generations will have a healthy environment to live in.

Today, the most popular debate on the environmental effects of globalization is particularly concerned with the question whether a worldwide liberalization of trade and economy may provoke environmental collapse. The economy is obviously important, and businesses need to make money, but how important is a healthy economy or record profit margins if we don’t have a healthy environment in which we enjoy them.

We have only one planet, and one chance of saving it before it gets too late and before we get to the stage where the impact of climate change is irreversible. We have a role, as individuals, to play. Change we must do in the way we live our lives- we need to be greener in everything we do, and we need to put pressure on the politicians, academe, corporations, church, youth and all sectors of the society to do their bit and start taking their responsibilities seriously.

May we continually be an advocate in mitigating climate change and in protecting Mother Earth.

Long live……..Congratulations!


PURITA S. LICAS, LLB, MPA
Regional Director
Philippine Information Agency
Region 2

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